New report: European e-commerce 2020

Stay informed about the latest e-commerce trends across eight European countries

This is the 14th edition of the e-commerce report, but with an exciting difference. For the first time, the report takes an in-depth look at e-commerce beyond the Nordics to include Austria, Germany, Poland and Switzerland. It’s the culmination of 11,000 consumer interviews across eight European countries representing 150 million people. It reveals the payment preferences of consumers from all eight countries, which e-commerce markets have best been able to weather the Covid-19 storm and the myriad reasons driving online consumer behaviour. It also examines what the pandemic has meant for e-commerce.

Here’s what we reveal:

• What the future holds for e-commerce in the wake of Covid
• Preferred payment methods across the 8 European countries
• Spending patterns of online consumers in 2020’s Covid
• The reasons driving online shopping across Europe
• Why shopping carts are abandoned and what to do about it
• What the e-commerce activity of consumers in 2020 tells us