New report: Swedish e-commerce 2020

Get tangible figures on the latest e-commerce trends in Sweden

Much has happened in online shopping over the years, but never have there been such major changes – changes that bring considerable advantages to online shops. This fourteenth edition of the Swedish online shopping report explores how 2020 saw a rapid change in shopping habits. It provides insights into expectations of a seamless shift between physical and digital channels and predicts major investments in omnichannel solutions from retail chains. It details the significant difference in payment method preferences in various countries, for those who sell abroad or who are thinking of starting.

Here’s what we reveal:

• How online shopping in Sweden both shrank and grew in 2020
• Why Swedes shop more online - but still prefer shops
• The shopping patterns of Swedes in foreign online stores
• Mobile shopping is the emerging online standard for Swedes
• Consumer behaviour in payment method preferences
• Why saving customer card information is crucial for online stores